Social & Influencer Marketing
This includes defining strategies and tone of voice; planning and creating content, and utilising social listening tools to provide detailed insights into customers, influencers and during campaign runs.
I employ social measurement reports to inform your strategy and content creation.
Fathom's Algomi Campaign
Fathom London's ‘Algomi Honeycomb’ campaigns aim was to grow media coverage for the company and extend our reach to new prospects.
Created an email campaign, supporting blog and social content,
Build a targeted campaign campign including press release and landing page.
Generated three leads and future work for Fathom London.
Thomson OPI, a luxury travel company, wanted to grow the reach of their Cyprus holiday home, Villa St Helena and expand their marketing to enhance the out of season bookings.
Delivered new website (www.villasthelena.org), Airbnb profile, and a Facebook video advertising campaign.
Delivered brief and created a promotional video for various platforms to enhance the shareability of their Facebook campaign.
Increased online bookings for 25 - 44-year-olds by 28.36%.